Stu the copywriter - John Lewis bear & hare

John Lewis – Bear & Hare


In TV land it doesn’t really get much bigger than the John Lewis Christmas ad – and it doesn’t get much sweeter than The Bear and The Hare. So when adam&eveDDB wanted a little help with the social side of things, I couldn’t say yes quick enough.

For the two months leading up to Christmas I managed the campaign’s three accounts: The Bear, The Hare and the narrator – writing tweets, developing the characters and engaging with the public.

One of my highlights of the campaign was sending out hundreds of personalised Christmas cards based on the information in people’s profiles.

Everyone was so happy with how things went they invited me to support their next campaign the following year.