John Lewis – Monty the Penguin


This is the second year I worked with adam&eveDDB to support the biggest TV campaign of the year – The John Lewis Christmas ad. This year it was all about Monty The Penguin.

For two months I ran the Twitter accounts of both Monty and Mabel – the stars of the ad – writing all the content, creating the narrative and engaging with followers.

I received reports of both laughter and tears at reading my tweets – so job done!