Fox’s Biscwits – Vinnie the Panda

Remember the days before brands had social media channels? I do. Because I was running a social channels for brands. And one of these brands was Fox’s Biscuits.

For over 5 years – while working with the good people of Jaywing – I was Vinnie the Panda, writing all his online content, expanding his character beyond the limited TV ads and taking his Facebook fans from zero to well over half a million.