JD Sports

JD got in touch for help with their summer campaign. Their internal creative team had tried and failed to come up with something the bosses liked, so they reached out for a bit of Stu magic.

They wanted to create a campaign that centred around music, specifically the festival and Ibiza crowd.

After a couple of days thinking I came up with lots of options, which they liked, but ultimately chose ‘Press play on summer’. And while it’s only a few words, look how much mileage they got out of it.